Cairo, Egypt – Forever 21, the iconic American fast-fashion brand, proudly announces the opening of its second store in Egypt, located in the vibrant Cairo Festival City Mall. This milestone launch continues Forever 21’s global growth strategy, delivering on-trend and affordable styles to Egypt’s thriving fashion market.
Spearheading the brand’s expansion in Egypt is Fashion International Group (FIG), the local retail arm of Starco International Company. FIG, well-regarded for bringing prominent international fashion labels into Egypt, has been instrumental in ensuring that Forever 21’s latest collections and consumer-focused experience are readily accessible to style enthusiasts in Cairo.
“We are thrilled to open Forever 21’s second store in Egypt and to welcome our loyal customers, both new and returning, to this dynamic new location at Cairo Festival City Mall,” said a spokesperson for Fashion International Group. “This opening underscores our commitment to expanding the Egyptian retail landscape by introducing well-loved global brands and providing exceptional shopping experiences.”
Part of FIG’s Exciting 2025 Expansion
The new Forever 21 store launch is just one of the many store and brand openings that FIG is rolling out in 2025. Among other notable expansions, FIG introduced Hunkemoller—the renowned European lingerie and swimwear retailer—at City Stars Mall, further solidifying FIG’s position as a key player in Egypt’s evolving fashion and lifestyle sectors.
About Fashion International Group (FIG)
Fashion International Group (FIG) is a leading retail entity in Egypt, dedicated to delivering international fashion and lifestyle brands to local consumers. FIG’s extensive experience and in-depth understanding of the market have allowed it to curate an impressive brand portfolio, ensuring that Egyptian shoppers have access to a diverse range of high-quality, trendsetting labels.
About Starco International Company
Starco International Company, headquartered in Kuwait, is a prominent retail and distribution group with a footprint across the Middle East and beyond. With a broad portfolio spanning various consumer sectors, Starco is committed to fostering strategic partnerships and delivering excellence in all aspects of brand development and customer engagement. Through its subsidiary, Fashion International Group (FIG), Starco continues to expand into new markets and retail avenues, building a robust presence in Egypt’s fashion scene.
